Start here

Find your path.Take the next step.

Where you are right now matters. The challenges you face, and the support you need, depend on which stage you're at. Let's find your starting point.

Take the Backpack Check Choose your stage

One step
at a time.

Three paths, one destination

Where are you on the mountain?

Choose the path that feels closest to where you are right now. Each one shows the route that tends to help most.

0 to 90 days

Pitch

I have an idea.

Where you are: You have an idea, or you've just started. Hopeful, but short on clarity.
What you need: To know your why, validate the idea before you build, and make confident first decisions.
How it feels: Excited, exposed, and not sure what comes first.

Your route

1 to 18 months

Year One

I'm doing everything myself.

Katie Birkett on the phone, holding a kettle and a vacuum while leaning over a laptop — Sound familiar?

Where you are: You're trading, doing everything and working every hour. You've built a job rather than a business.
What you need: Foundations, systems, commercial confidence, and a plan that protects your time and your money.
How it feels: Busy, stretched, isolated, and worried you're missing something.

Your route

18 months to 3 years and beyond

Gap

I've built something, but I'm stuck.

Where you are: Revenue is feast or famine. Things feel inconsistent, and you're quietly wondering whether to quit.
What you need: To reset the destination, understand your numbers, and map a route to a business without a ceiling.
How it feels: Tired, frustrated, stuck, and craving clarity and traction.

Your route

Sound familiar?

What I hear most from founders.

Every business struggles, at £1k a month and at seven figures. These are the things founders say out loud, and where we start.

“I don't know what I don't know.”

We make the invisible visible: what belongs in your backpack, and what comes next.

“I know my craft, not how to run a business.”

You're brilliant at what you do. Nobody taught you to run the business that does it. That's a gap, not a flaw.

“I've built myself another job.”

Protect your hours with structure, routines, systems and capacity.

“I don't know where to put my limited money.”

Pricing, cash flow and profit, with a Reality Check before you spend a penny.

“I'm exhausted, isolated and wondering if I've made a terrible mistake.”

You haven't made a mistake. You're in the wilderness, and you don't have to navigate it alone.

“Everything feels urgent.”

Reacting is panic. Responding is judgement. Create, plan, respond.

“My revenue is feast or famine.”

Start here: do you know what cash is coming in over the next 30 days?

Not sure where you are?

Take the Backpack Check.

Three minutes, free. It shows what's missing from your pack across Time, Money, Skillset and Environment, which stage you're at, and your best next step.

Take the Backpack Check

Or jump straight in